article thumbnail

Head’s Up! A great business book will soon be published.

First Friday Book Synopsis

On October 4, 2011, Demand: Creating What People Love Before They Know They Want It, will be published by Crown Business. Written by Adrian Slywotzky with Karl Weber. In my opinion, it is one of the most valuable and will, over time, become one of the most I influential business books ever written. It takes [.].