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Email Marketing

Coaching Tip

According to Marketing Sherpa's 2011 Email Marketing Benchmark Survey, nearly two-thirds of marketers are expecting their email marketing budgets to grow in 2011. Source: [link] May 2011. Internet businesses focus on engagement and providing value with every message from their business to targeted audiences.

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The Importance of Testing in an E-marketing Campaign

Women on Business

Create a Benchmark Traditional direct marketing always uses a control piece as the benchmark, generally with an A/B split test. Are they using email blasts, social networking, relationships with key bloggers? How does their e-marketing supplement their traditional marketing? The same idea works for e-marketing.

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The Cost of Low Performers

Sales Wolf Blog

  Benchmark the position.    When you benchmark the job (not your best talent), you have the foundation for employee performance.   Benchmark the position.    When you benchmark the job (not your best talent), you have the foundation for employee performance.

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Seven Strategies for Managing Workplace Internet Usage

Strategy Driven

Establishing a benchmark allows you to fairly assess the situation and address the most frequented sites and the heaviest individual bandwidth users. If you enjoyed this article, let us keep you up-to-date on other newly published insights by signing up for our complimentary StrategyDriven Newsletter. All rights reserved.

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Win Loss Analysis: A Strategic Imperative | StrategyDriven

Strategy Driven

Benchmark Your Feedback Step 8. Benchmarking and tracking a company’s sales effectiveness and products and services against the competition. Register for the complimentary StrategyDriven Newsletter and receive instant access to our Organizational Performance Measures whitepaper series.

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Departed Client Analysis: Opening Formal Channels of Feedback to Improve Customer Retention

Strategy Driven

Benchmark Your Feedback Step 8. He is the author of a book, From a Good Sales Call to a Great Sales Call (McGraw-Hill, 2011). If you enjoyed this article, let us keep you up-to-date on other newly published insights by signing up for our complimentary StrategyDriven Newsletter. Design a Prospect Debrief Questionnaire Step 5.

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Personal Needs vs. Customer Relationships

Strategy Driven

Customer satisfaction is used by 90 percent of companies as a benchmark for success. But the customer satisfaction benchmark is confounding. If you enjoyed this article, let us keep you up-to-date on other newly published insights by signing up for our complimentary StrategyDriven Newsletter. Surveys Fail to Predict Repurchase.

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