Think Global, Not Emerging Markets, Century
Harvard Business Review
MAY 2, 2011
As multinational corporations pursue opportunities in emerging markets, they're bound to stumble if they overlook the developed economies, and vice versa. Nokia, for example, commanded market shares of 40% in China and 56% in India by 2008. Nokia, for example, commanded market shares of 40% in China and 56% in India by 2008.
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