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Guy Kawasaki on how to overcome resistance to project launches

First Friday Book Synopsis

FEBRUARY 16, 2011

In his latest book, Enchantment: The Art of Changing Habits, Minds, and Actions (to be published by Portfolio/Penguin on March 8 2011), he offers a wealth of practical advice on how best to achieve especially important strategic objectives. For example, how to overcome resistance to project launches such as change initiatives?

Resistance 85
Resistance Project How To Objective 85
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Social Media Marketing and the Strategic Shift from Destination to Audience

Strategy Driven

FEBRUARY 14, 2011

Designed specifically for busy small business owners, this book puts you on the fast track to maximizing your business’s visibility and generating profits – regardless of the size of your marketing budget or the time you have to devote to it. With little time and effort, you will master the arts of: Blogging and microblogging.

Audience 81
Audience Media Marketing Word of Mouth Marketing 81
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