How This Lingerie Store Boosted its Bottom Line, Despite the Downturn
Harvard Business Review
OCTOBER 3, 2012
The results are staggering: same-store sales are up 55% from the first half of 2011 to the same period in 2012. Journelle's success through one of the worst recessions in history is not an isolated incident. What we found was literally a blueprint for success.
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