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My Best Blogs of 2011

In the CEO Afterlife

So, with the help of WordPress analytics and content judgment, here’s my list of the top ’CEO Afterlife’ blogs of 2011. In this blog, I am not arguing against a clear definition of where a company is going and what sets it apart. You’re Not a Real Marketer until You Create a Brand [link].

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The Hard-Knock Valuation of Brand Equity Growth | In the CEO.

In the CEO Afterlife

The Hard-Knock Valuation of Brand Equity Growth. by John • October 11, 2011Branding , Leadership , Marketing , Strategy • 0 Comments. There’s not a Brand Manager that doesn’t want to build brand equity. So, why shouldn’t marketing investments in brand equity require the same accountability?

Brand 253
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Brand Exposure

N2Growth Blog

Have you figured out how to apply the laws of scarcity to brand management? While a brand without exposure is not much of a brand, I consistently find that brand exposure is an aspect of brand management that is all too often overlooked as a success metric. If not, then this post is for you.

Brand 382
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The Genius behind Toblerone | In the CEO Afterlife

In the CEO Afterlife

by John • April 18, 2011Branding , Marketing • 0 Comments. Here’s a rather fascinating little anecdote about a very famous global brand, Toblerone. In the late 80′s, a merger with Tobler-Suchard brought this wonderful brand into my product portfolio when I led Jacobs Suchard Canada (Nabob Foods).

CEO 204
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Old Brands. New Hands. Last Stands | In the CEO Afterlife

In the CEO Afterlife

Old Brands. by John • August 1, 2011Branding , Marketing • 0 Comments. I realize I’ve been around a long time whenever I reminisce about the brands I was associated with in my early career. The company that now owns Brylreem Hairdressing is Combe Inc., December 2011. November 2011.

Brand 170
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Old Brands. New Hands. Last Stands | In the CEO Afterlife

In the CEO Afterlife

Old Brands. by John • August 1, 2011Branding , Marketing • 0 Comments. I realize I’ve been around a long time whenever I reminisce about the brands I was associated with in my early career. The company that now owns Brylreem Hairdressing is Combe Inc., December 2011. November 2011.

Brand 131
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What Makes ABSOLUT, Absolute? | In the CEO Afterlife

In the CEO Afterlife

by John • July 24, 2011Branding , Marketing • 3 Comments. The original concept, created by Art Director Geoff Hayes in a bathtub, and perpetuated by several creative notables, has managed to stand the cruel test of time and create the 3 rd largest-selling liquor brand on the globe. December 2011.

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