N2Growth Blog
JANUARY 16, 2011
Have you figured out how to apply the laws of scarcity to brand management? While a brand without exposure is not much of a brand, I consistently find that brand exposure is an aspect of brand management that is all too often overlooked as a success metric.
In the CEO Afterlife
OCTOBER 11, 2011
The Hard-Knock Valuation of Brand Equity Growth. by John • October 11, 2011 • Branding , Leadership , Marketing , Strategy • 0 Comments. There’s not a Brand Manager that doesn’t want to build brand equity. Consider this exchange between Hogwash Detergent’s CEO and the Brand Manager I’ll call Janet.
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In the CEO Afterlife
MAY 23, 2011
The Perfect Brand Slogan. by John • May 23, 2011 • Branding , Marketing • 3 Comments. Most folks in the branding game will judge a proposed slogan or tag line by a defined set of objectives. If a slogan did not communicate the brand’s strategic intent, it was a non-starter. May 23, 2011 at 4:50 pm.
In the CEO Afterlife
JANUARY 8, 2012
Now that we are in the New Year, you can expect to see 2011 rankings by major periodicals on a variety of measures from most valuable global brands to the most innovative companies. My ranking of the “Best Brand Names” has no time constraint. That is the brand name acid test. That may seem a lot to ask in a word, or two.
Leading in Context
NOVEMBER 30, 2011
Ethisphere's World's Most Ethical Companies 2011 at Ethisphere.com organizes the mostethical companies by industry and country. Ethics Impacts Top Brand Value The Forbes Top Brands Report at Forbes.com lets us choose how you want to see the rankings by clicking the term at the top of the table.
In the CEO Afterlife
OCTOBER 17, 2011
The CEO as Chief Brand Custodian. by John • October 17, 2011 • Branding , Human Resources , Leadership , Marketing , Strategy • 3 Comments. Never in the history of marketing has there been so much talk about branding. The ramification is clutter, the enemy of brand messaging. Leadership.
Leading Blog
JANUARY 31, 2011
Here are a selection of tweets from January 2011: "Civility is part of the foundation for bringing out people’s brilliance." 2011 List: 100 Best Companies to Work For and the Secret of the Great Workplace. jamesstrock : What is Your One Sentence for 2011? Do you suffer from an personal branding disorder? Hay Group Report.
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