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Brand Exposure

N2Growth Blog

Have you figured out how to apply the laws of scarcity to brand management? While a brand without exposure is not much of a brand, I consistently find that brand exposure is an aspect of brand management that is all too often overlooked as a success metric.

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The Perfect Brand Slogan | In the CEO Afterlife

In the CEO Afterlife

The Perfect Brand Slogan. by John • May 23, 2011Branding , Marketing • 3 Comments. Most folks in the branding game will judge a proposed slogan or tag line by a defined set of objectives. If a slogan did not communicate the brand’s strategic intent, it was a non-starter. In the CEO Afterlife.

Brand 196
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My Best Blogs of 2011

In the CEO Afterlife

So, with the help of WordPress analytics and content judgment, here’s my list of the top ’CEO Afterlife’ blogs of 2011. In this blog, I am not arguing against a clear definition of where a company is going and what sets it apart. You’re Not a Real Marketer until You Create a Brand [link].

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The ?M? Word: A Company's Most Underrated Intangible | In the CEO.

In the CEO Afterlife

The “M” Word: A Company’s Most Underrated Intangible. by John • November 30, 2011 • Human Resources , Leadership , Life , Marketing , Strategy • 0 Comments. But unlike finite measurements such as sales, market share, profit, stock price or market cap, momentum remains an intangible – a powerful one.

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Building Your Brand “Buddy The Elf” Style – Part 2 :: Women on.

Women on Business

How endearing is your brand to your customers? What do you your customers believe and understand about your brand? Using “Buddy the Elf” as an example for the four steps to brand building, this week we’ll discuss steps three and four: developing brand identification and meaning, and developing relationships with customers.

Brand 237
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How to Build a Brand | N2Growth Blog

N2Growth Blog

The preceding description paints the perfect illustration of why branding is one of my favorite topics…It is complex. Unless you are a very large enterprise it is unlikely that you have the time, money, staffing, or external professional relationships to execute a brand management strategy such as the one outlined above.

Brand 271
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Twitter Weekly Highlights for 2011-03-04

Tanveer Naseer

Here’s a list of some of the articles/tweets I shared on Twitter this week: This piece looking at how leaders should view their organization’s brand has been very popular [link] # leadership #. *RT RT @ ScottEblin : Good case for rallying round the brand. RT @ ToolboxforHR The hr-bloggers Daily is out [link] ?Top

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