Leading Blog
OCTOBER 31, 2011
Here are a selection of tweets from October 2011 that you might have missed: @mikemyatt: The biggest leadership blind-spot and what to do about it: Leadership & The Expectation Gap. tomasacker: What is branding? stevefarber: " Creativity , the wellspring of innovation, starts with something very simple — a choice.".
In the CEO Afterlife
MAY 23, 2011
The Perfect Brand Slogan. by John • May 23, 2011 • Branding , Marketing • 3 Comments. Most folks in the branding game will judge a proposed slogan or tag line by a defined set of objectives. If a slogan did not communicate the brand’s strategic intent, it was a non-starter. May 23, 2011 at 4:50 pm.
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In the CEO Afterlife
DECEMBER 31, 2011
So, with the help of WordPress analytics and content judgment, here’s my list of the top ’CEO Afterlife’ blogs of 2011. You’re Not a Real Marketer until You Create a Brand [link]. Brand Managers inherit brands and manage existing franchises. ” Self-assessment is never easy.
Great Leadership By Dan
JANUARY 1, 2012
This month's edition is a special "Best of 2011" collection of leadership development blog posts from many of our regular Carnival contributors. Reason: "This was our most read piece of original content published in 2011". It was also one of The People Equation’s top five most-read posts from 2011.".
Women on Business
DECEMBER 8, 2010
How endearing is your brand to your customers? What do you your customers believe and understand about your brand? Using “Buddy the Elf” as an example for the four steps to brand building, this week we’ll discuss steps three and four: developing brand identification and meaning, and developing relationships with customers.
N2Growth Blog
APRIL 20, 2010
The preceding description paints the perfect illustration of why branding is one of my favorite topics…It is complex. Unless you are a very large enterprise it is unlikely that you have the time, money, staffing, or external professional relationships to execute a brand management strategy such as the one outlined above.
Women on Business
DECEMBER 2, 2010
How endearing is your brand to your customers? What do you your customers believe and understand about your brand? What do you your customers believe and understand about your brand? Let’s use “Buddy the Elf” as an example for the four steps to brand building. What does your brand stand for? Does it fill a need?
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