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The Perfect Brand Slogan | In the CEO Afterlife

In the CEO Afterlife

The Perfect Brand Slogan. by John • May 23, 2011Branding , Marketing • 3 Comments. Most folks in the branding game will judge a proposed slogan or tag line by a defined set of objectives. If a slogan did not communicate the brand’s strategic intent, it was a non-starter. May 23, 2011 at 4:50 pm.

Brand 196
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Don’t EVER Doubt How Leadership Impacts the Employee Experience, Customer Experience, and Overall Brand Experience!

Eric Jacobson

Her expertise includes brand marketing, social media, employee engagement, leadership development, and customer experience marketing. Whenever I have had a bad customer experience, I wonder how the outcome could have been positive rather than negative. Do you agree with this approach? Why or why not? Content will be consistent.

Brand 65
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LeadershipNow 140: September 2011 Compilation

Leading Blog

Here are a selection of tweets from September 2011 that you might have missed: @stevefarber: Want to solve the leadership crisis? tomasacker: How do people respond to your brand? BobBurg: Positive Persuasion And That All-Important 1/4-Inch Hole. Make a commitment to helping each other to help each other.

Godin 251
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LeadershipNow 140: January 2011 Compilation

Leading Blog

Here are a selection of tweets from January 2011: "Civility is part of the foundation for bringing out people’s brilliance." 90% of the Best Companies expect employees to lead, regardless if they have a formal position of authority. 2011 List: 100 Best Companies to Work For and the Secret of the Great Workplace. Your One Word?

Taylorism 230
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Building Your Brand “Buddy The Elf” Style – Part 2 :: Women on.

Women on Business

How endearing is your brand to your customers? What do you your customers believe and understand about your brand? Using “Buddy the Elf” as an example for the four steps to brand building, this week we’ll discuss steps three and four: developing brand identification and meaning, and developing relationships with customers.

Brand 237
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The January Leadership Development Carnival: Best of 2011 Edition

Great Leadership By Dan

This month's edition is a special "Best of 2011" collection of leadership development blog posts from many of our regular Carnival contributors. Reason: "This was our most read piece of original content published in 2011". It was also one of The People Equation’s top five most-read posts from 2011.".

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How to Build a Brand | N2Growth Blog

N2Growth Blog

The preceding description paints the perfect illustration of why branding is one of my favorite topics…It is complex. Unless you are a very large enterprise it is unlikely that you have the time, money, staffing, or external professional relationships to execute a brand management strategy such as the one outlined above.

Brand 271