N2Growth Blog
JANUARY 16, 2011
Have you figured out how to apply the laws of scarcity to brand management? While a brand without exposure is not much of a brand, I consistently find that brand exposure is an aspect of brand management that is all too often overlooked as a success metric.
Leading Blog
SEPTEMBER 30, 2011
Here are a selection of tweets from September 2011 that you might have missed: @stevefarber: Want to solve the leadership crisis? Power may corrupt, but absolute power corrupts a lot less than partial power,” says Lucy Kellaway. jamesstrock: Powerful Concept for Service: Everyone Can't Be In Your Front Row.
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In the CEO Afterlife
MAY 23, 2011
The Perfect Brand Slogan. by John • May 23, 2011 • Branding , Marketing • 3 Comments. Most folks in the branding game will judge a proposed slogan or tag line by a defined set of objectives. If a slogan did not communicate the brand’s strategic intent, it was a non-starter. May 23, 2011 at 4:50 pm.
Leading Blog
OCTOBER 31, 2011
Here are a selection of tweets from October 2011 that you might have missed: @mikemyatt: The biggest leadership blind-spot and what to do about it: Leadership & The Expectation Gap. Bill_George Another powerful message from Tom Friedman. tomasacker: What is branding? From @MJAsmus: Letting Go of Your Need to be Right.
In the CEO Afterlife
DECEMBER 31, 2011
So, with the help of WordPress analytics and content judgment, here’s my list of the top ’CEO Afterlife’ blogs of 2011. You’re Not a Real Marketer until You Create a Brand [link]. Brand Managers inherit brands and manage existing franchises. ” Self-assessment is never easy.
Leading Blog
FEBRUARY 5, 2020
They are people born between 1996 and 2011. The HRC Retail Advisory forecasts this generation to drive 40% of all US consumer spending, and yet it is one of the most challenging generational cohorts for brands to reach. Gone are the days when brand identity is built with a bullhorn. W HO IS Gen Z? What is their frequency?
Women on Business
DECEMBER 8, 2010
How endearing is your brand to your customers? What do you your customers believe and understand about your brand? Using “Buddy the Elf” as an example for the four steps to brand building, this week we’ll discuss steps three and four: developing brand identification and meaning, and developing relationships with customers.
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