2011 Brand Productivity Succession 
N2Growth Blog
JANUARY 16, 2011
Have you figured out how to apply the laws of scarcity to brand management? While a brand without exposure is not much of a brand, I consistently find that brand exposure is an aspect of brand management that is all too often overlooked as a success metric.
In the CEO Afterlife
MAY 23, 2011
The Perfect Brand Slogan. by John • May 23, 2011 • Branding , Marketing • 3 Comments. Most folks in the branding game will judge a proposed slogan or tag line by a defined set of objectives. If a slogan did not communicate the brand’s strategic intent, it was a non-starter. May 23, 2011 at 4:50 pm.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
In the CEO Afterlife
DECEMBER 31, 2011
My fascination isn’t my productivity; rather, it is the source of the idea. So, with the help of WordPress analytics and content judgment, here’s my list of the top ’CEO Afterlife’ blogs of 2011. You’re Not a Real Marketer until You Create a Brand [link]. ” Self-assessment is never easy.
In the CEO Afterlife
AUGUST 1, 2011
Old Brands. by John • August 1, 2011 • Branding , Marketing • 0 Comments. I realize I’ve been around a long time whenever I reminisce about the brands I was associated with in my early career. Maxill apparently has plans to resuscitate Ipana as a “retro brand” in the professional dental market.
N2Growth Blog
APRIL 20, 2010
Avoid controversy, maintain a high likeability factor, consistently and proactively engage your customers, be a business of character that engenders trust and confidence with your target market(s), produce a quality product or service at a competitive price point, and provide great customer service. Be very, very smart.
N2Growth Blog
DECEMBER 21, 2010
Complicating matters further, I believe few successful people actually make the transition to significance, but every person of significance is successful. Complicating matters further, I believe few successful people actually make the transition to significance, but every person of significance is successful.
In the CEO Afterlife
AUGUST 1, 2011
Old Brands. by John • August 1, 2011 • Branding , Marketing • 0 Comments. I realize I’ve been around a long time whenever I reminisce about the brands I was associated with in my early career. Maxill apparently has plans to resuscitate Ipana as a “retro brand” in the professional dental market.
Expert insights. Personalized for you.
339 
Let's personalize your content