N2Growth Blog

APRIL 20, 2010

Avoid controversy, maintain a high likeability factor, consistently and proactively engage your customers, be a business of character that engenders trust and confidence with your target market(s), produce a quality product or service at a competitive price point, and provide great customer service. Be very, very smart.

Brand 271

Brand Blog How To Public Relations 271

Women on Business

DECEMBER 2, 2010

How endearing is your brand to your customers? What do you your customers believe and understand about your brand? What do you your customers believe and understand about your brand? Let’s use “Buddy the Elf” as an example for the four steps to brand building. What does your brand stand for? Does it fill a need?

Brand 215

Brand Press Release Discount Customer Loyalty 215

In the CEO Afterlife

AUGUST 1, 2011

Old Brands. by John • August 1, 2011 • Branding , Marketing • 0 Comments. I realize I’ve been around a long time whenever I reminisce about the brands I was associated with in my early career. Maxill apparently has plans to resuscitate Ipana as a “retro brand” in the professional dental market.

Brand 131

Brand CEO Stage-Gate Marketing 131

Women on Business

DECEMBER 8, 2010

How endearing is your brand to your customers? What do you your customers believe and understand about your brand? Using “Buddy the Elf” as an example for the four steps to brand building, this week we’ll discuss steps three and four: developing brand identification and meaning, and developing relationships with customers.

Brand 237

Brand Press Release Discount Loyalty 237

In the CEO Afterlife

FEBRUARY 5, 2011

Brand Surgery – excerpts from my Marketing Magazine article. by John • February 5, 2011 • Branding , Leadership , Marketing , Strategy • 1 Comment. Now my accountant, my lawyer, my portfolio manager and even my neighbour talk to me about brands. A vast number of famous brand names need brand surgery.

Magazine 100

Magazine Brand Article Marketing 100

Kevin Eikenberry

OCTOBER 18, 2010

Consulting Speaking Training Products KevinEikenberry.com About Blog Home Blogs I Like Leadership Learning Subscribe Brand New Resources for New and Longtime Leaders by Kevin Eikenberry on October 18, 2010 in Leadership , Learning In early 2011 my next book, co-authored with Guy Harris, will be published.

Resources 181

Resources Brand Performance Review Open-book 181

Sales Wolf Blog

JANUARY 10, 2011

Successories Motivational Products Talent Managment Magazine Testing and Assessments - An Employers Guide to Good Practices Testing and Assessments - DOL The Rainmaker Group - Possibility Maximization An amazing group of people commited to making a difference in the world they live - one soul, one organization, one Customer Experience at a time.

Blog 200

Blog Ingham Human Capital Human Resources 200

In the CEO Afterlife

JULY 10, 2011

Green Company, Red Products, Black Ink. by John • July 10, 2011 • Leadership , Strategy • 0 Comments. The Houweling’s brand is expanding its distribution amongst grocers who value quality and sustainability. Formerlife: CEO of Jacobs Suchard (Nabob, Kraft), Strategy/Branding Consultant. December 2011.

CEO 112

CEO Productivity Products Company 112

Tanveer Naseer

MAY 20, 2011

See What @ tanveernaseer says [link] # leadership # The Fine Art of GSD: How to Get Stuff Done in a Large Organization by @ ScottEblin [link] # leadership #productivity # Is it better for a leader to be respected than liked? Appreciate that. RT @ atomdatcom : Thanks! RT @ HireBetter : Is Grit the Key to Being a Successful Leader?

Newsletter 100

Newsletter Learning-by-Doing Entrepreneur Blog 100

Tanveer Naseer

MARCH 11, 2011

RT @ alblixt : Branding is about who you are, not just what you say. Want a Simple Way to Double or Triple Your Own Productivity? The March 2011 # Leadership Development Carnival is now up on @ greatleadership ‘s blog – [link] #. What To Do With Your To-Do List by @ peterbregman [link] # productivity #.

Brand 113

Brand Learning-by-Doing Blog Incentives 113

Tanveer Naseer

APRIL 15, 2011

RT @ MrsDurbs : A Springtime Reminder on Leadership, Communication, and Collaboration [link] via @TanveerNaseer > a lesson from the skies # How to Build an Unforgettable, “Smashable&# Brand Identity (Hint: It’s Not the Logo) [link] # Tx Baron! RT @ leadhorse : @ TanveerNaseer I am running into your latest blog post everywhere.

PR 100

PR Godin ROI Blog 100

Tanveer Naseer

APRIL 15, 2011

How to Build an Unforgettable, “Smashable&# Brand Identity (Hint: It’s Not the Logo) [link] #. How to fail by Seth Godin [link] # productivity #. Meetings ~ Eight Steps to Making them Productive by @ GwynT [link] #productivity #communication. Twitter Weekly Highlights for 2011-01-21. Thanks Laura!

PR 100

PR Godin ROI Blog 100

In the CEO Afterlife

NOVEMBER 20, 2011

by John • November 20, 2011 • Branding , Leadership , Marketing , Strategy • 4 Comments. Michael Jackson , the theme to “Billie Jean” and a phenomenal blend of marketing and entertainment drove the Pepsi brand to the pinnacle of contemporary culture. Make no mistake; the Pepsi-Cola brand is still big business.

CEO 242

CEO Advertising Brand Marketing Strategy 242

In the CEO Afterlife

APRIL 17, 2011

by John • April 18, 2011 • Branding , Marketing • 0 Comments. Here’s a rather fascinating little anecdote about a very famous global brand, Toblerone. In the late 80′s, a merger with Tobler-Suchard brought this wonderful brand into my product portfolio when I led Jacobs Suchard Canada (Nabob Foods).

CEO 204

CEO Brand Brand Management Human Resources 204

Tanveer Naseer

JULY 1, 2011

[link] # How to Become A Great Finisher by @ hghalvorson [link] # productivity #neuroscience # perception # *RT @ leadershipdgtl : Empathy in Leadership – 10 Reasons Why It… by @ TanveerNaseer Weekly Best in # leadership [link] # RT @ shawmu : Positive leadership is abt creating meaningful experiences for ppl while they work.

Blog 100

Blog Advice Learning-by-Doing Innovation 100

In the CEO Afterlife

DECEMBER 11, 2011

by John • December 11, 2011 • Branding , Leadership , Marketing , Strategy • 1 Comment. The means to that end is quickly slashing sku’s and product lines to reduce inventories. Familiar examples are spending more on advertising, introducing new products or line extensions, expanding distribution.

CEO 201

CEO Advertising Franchising Brand 201

In the CEO Afterlife

NOVEMBER 13, 2011

by John • November 13, 2011 • Branding , Life , Marketing • 5 Comments. The last and final display offers the brand pay-off. His Product is entertainment. November 14, 2011 at 8:59 am. November 15, 2011 at 7:47 am. November 19, 2011 at 11:09 am. November 19, 2011 at 1:32 pm.

Brand 245

Brand Merchandising Entrepreneur Audience 245

Miles Anthony Smith

MAY 2, 2018

Uncover Effective, Expert Personal Brand Statement Examples​ What do Rand Fishkin, Charlie Puth, and Martha Stewart all have in common? They are all killer personal brand examples. While many equate strong personal branding only to powerful leadership, there's a lot more that goes into crafting a personal brand statement.

Brand 68

Brand Examples Career Godin 68

In the CEO Afterlife

SEPTEMBER 26, 2011

by John • September 26, 2011 • Human Resources , Leadership • 3 Comments. September 28, 2011 at 8:40 am. October 1, 2011 at 10:15 am. That’s why new product research is often highly misleading. Same with complaints about existing products/services. December 2011. November 2011.

CEO 256

CEO Human Resources Library Brand 256

Strategy Driven

APRIL 8, 2011

There are two ways to compete in existing markets – gaining brand preference and making competitors irrelevant. Brand Relevance. The first and most commonly used route to winning customers and sales focuses on generating brand preference among the brand choices considered by customers, on beating the competition.

Brand 56

Brand Aaker Six Sigma Short-term 56

In the CEO Afterlife

SEPTEMBER 12, 2011

by John • September 12, 2011 • Human Resources , Leadership , Strategy • 4 Comments. How is it possible for three months of crisis management ineptitude to occur in an organization the size of BP with a product as environmentally toxic as oil? September 13, 2011 at 3:27 am. September 13, 2011 at 10:30 pm.

Crisis Management 268

Crisis Management Crisis CEO Management 268

Strategy Driven

NOVEMBER 1, 2010

Public scandals like the BP oil spill and Goldman Sachs’ mortgage securities fraud compromised consumers’ trust in brands, and as a result, consumer loyalty was at an all-time low. And not only are brands more vulnerable to shoppers’ unpredictable whims, but tools like social media mean that consumers also have more control.

Brand 67

Brand Globalization Banking Long-term 67

N2Growth Blog

JANUARY 3, 2011

Quite to the contrary; there are few things that require as much fluidity as effectively growing revenue, increasing profit and driving brand equity. They don’t sit idly by and watch the business lose market share, suffer margin erosion, see their competitive value propositions vaporize, or watch their brand go into decline.

Restructuring 294

Restructuring Blog CEO Brand 294

N2Growth Blog

NOVEMBER 16, 2010

Home About Overview News Careers Contact Blog Services Branding/Identity Executive Search Leadership Development Overview CEO Coaching Executive Peer Groups Strategic Growth Consulting Innovation Management Personal Branding Reputation Management Social Media Consulting Pro Bono Services Clients Intermidiaries Downloads Blog Contactus N2growth Home (..)

Blog 343

Blog Leadership Depreciation Brand 343

Sales Wolf Blog

JANUARY 3, 2011

Successories Motivational Products Talent Managment Magazine Testing and Assessments - An Employers Guide to Good Practices Testing and Assessments - DOL The Rainmaker Group - Possibility Maximization An amazing group of people commited to making a difference in the world they live - one soul, one organization, one Customer Experience at a time.

Blog 226

Blog McCarthy Ingham Talent Management 226

In the CEO Afterlife

JULY 17, 2011

by John • July 17, 2011 • Leadership , Strategy • 2 Comments. A company with differentiated branded consumables would likely measure market share, brand awareness, brand image, and margin development. Low-cost producers watch their costs, productivity, sales/profit per employee and overall employment.

Strategic Planning 100

Strategic Planning CEO Planning Real Estate 100

In the CEO Afterlife

SEPTEMBER 6, 2011

by John • September 6, 2011 • Human Resources , Leadership • 1 Comment. September 24, 2011 at 3:56 pm. Product design is important. Formerlife: CEO of Jacobs Suchard (Nabob, Kraft), Strategy/Branding Consultant. December 2011. November 2011. October 2011. September 2011.

CEO 162

CEO CFO Human Resources Real Estate 162

N2Growth Blog

APRIL 25, 2010

If your organization confuses loyalty and tenure there is trouble on the horizon…If your business rates tenure higher than performance as a measure for employee evaluation, it is time for you to consider updating your talent management practices and procedures. the company is not leveraging its true talent base.

Loyalty 419

Loyalty Blog Brand Follow-up 419

In the CEO Afterlife

JULY 24, 2011

by John • July 24, 2011 • Branding , Marketing • 3 Comments. ABSOLUT Vodka’s advertising campaign is one of the most successful and longest running consumer products campaigns in the history of advertising. Whenever they change companies, they want to put their mark on their new company’s brands.

CEO 100

CEO Advertising Brand Creativity 100

N2Growth Blog

DECEMBER 20, 2010

Bottom line - toxic individuals kill productivity, and if allowed to run unchecked can have a much broader and deeper impact on an organization than one might think. Smart leaders see themselves as protector of culture, defender of those under their charge, champion of brand, and steward of trust.

Environment 419

Environment Blog Due Diligence Brand 419

Rich Gee Group

NOVEMBER 22, 2010

Develop a Personal Brand – Get specific on what you do. The Power of Information Products – What works, what doesn’t. Get Shareaholic Tagged as: Book Yourself Solid , Branding , Clients , Marketing , Michael Port , Sales { 2 comments… read them below or add one } Michael Port 11.23.10 Happy Birthday IBM!

Books 248

Books Licensing Bottom-up Ethics 248

In the CEO Afterlife

AUGUST 29, 2011

by John • August 29, 2011 • Human Resources , Leadership , Strategy • 2 Comments. But to hear Kraft tell it, the company’s phenomenal growth is the result of their astute brand building. Unleash the power of iconic heritage brands. October 8, 2011 at 5:19 am. October 15, 2011 at 8:39 am.

Strategy 131

Strategy CEO Company Competitive Advantage 131

N2Growth Blog

JANUARY 20, 2011

In today’s post I’ll share my thoughts on how to control gossip in the workplace… If what you desire as an executive is to have a healthy, thriving, and productive company, it is essential that you curtail office gossip.

Blog 419

Blog Reputation Participative Brand 419

In the CEO Afterlife

APRIL 14, 2011

by John • April 14, 2011 • Leadership , Marketing , Strategy • 1 Comment. They aren’t gouging the consumer; they’re simply ensuring their products garner a fair price. As much as ‘branded’ companies pride themselves on being ‘value-added’ marketers, they continually exchange ‘price buyers’ with their competition.

Price 100

Price CEO Brand Discount 100

N2Growth Blog

OCTOBER 26, 2010

If efficiency starts diluting productivity rather than increasing it something is woefully amiss. What I want you to recognize is that sometimes the least efficient thing can be lead to the most productive outcome. So much so, that I have really come to cringe every time I hear the word efficiency.

Efficiency 394

Efficiency Blog Brand Depreciation 394

N2Growth Blog

JANUARY 21, 2011

Posted on January 21st, 2011 by admin in Leadership , Miscellaneous , Operations & Strategy By Mike Myatt , Chief Strategy Officer, N2growth Entrepreneur, CEO or Both? Which hat, or hats do you wear?

Entrepreneur 365

Entrepreneur CEO Blog Welch 365

N2Growth Blog

AUGUST 23, 2010

Fact : bright, talented executives with a bias to action will often take on more than they should.

Blog 419

Blog Leadership Brand Depreciation 419