article thumbnail

Complimentary Resource – Data Quality: A Survival Guide for Marketing

Strategy Driven

This Guide from SAP Business Objects focuses on these concepts as they pertain to marketing, and particularly as they are supported by data quality functions inside of the broader EIM framework. Copyright 2007-2011 by StrategyDriven, Inc. Please consider the environment before and after printing this article.

Quality 50
article thumbnail

Alternative Development Warning Flag 1 – Developing Business Cases First

Strategy Driven

These business leaders then direct either a business case or project plan to be developed which is immediately funded; circumventing the organization’s business planning process. Copyright 2007-2011 by StrategyDriven, Inc. Please consider the environment before and after printing this article. All rights reserved.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

CMOs and CEOs Can Work Better Together

Harvard Business Review

The CMOs will need to be much more attuned to the business objectives and strategies of the company in general and the CEO in particular, while the CEO must become more immersed in the customer perspective. In our experience, there are specific steps CEOs and CMOs can take to develop a working relationship that is dynamic and useful.

CEO 8
article thumbnail

The Big Picture of Business – Planning and Budgeting in Downsized Times

Strategy Driven

7 Stages in Making a Case for Business Funding: Link to a strategic business objective. The goal-oriented person adapts to the work environments. Copyright 2007-2011 by StrategyDriven, Inc. Please consider the environment before and after printing this article. Add value via internal services.