2011 Business Objectives Innovation Marketing 
Harvard Business Review
JUNE 20, 2014
When Deborah DiSanzo took over as CEO of Philips Healthcare in May 2012, she knew that engineering would continue to drive innovation. But she also realized that the company needed to develop greater marketing muscle to drive a commercial transformation. As she put it, “Our markets are going through dynamic change.
Harvard Business Review
AUGUST 23, 2013
When you meet him — for me it was at a BankInter-hosted gathering of scientists, business innovators, and policy experts in Madrid — you''re struck by his no-nonsense style and gruff Brooklyn charm. Stephen Joel Trachtenberg is by all accounts a mensch. And what people used to call a stitch. Their basic words to the wise?
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