Leading Blog

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Enchantment: The Art of Changing Hearts, Minds, and Actions

Leading Blog

Guy Kawasaki has made a career out of enchanting people. Think How to Win Friends and Influence People 2011.) The process of delighting (enchanting) people with a product, service, organization, or idea begins with three steps: Likeability. He has summarized what he has learned so far in Enchantment. Guy knows likeability.

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Rookie Talent: Avoiding a Kodak Moment

Leading Blog

In 2011, Kodak made the list of Top 10 Fortune 500 Employers With Older Workers, called out for employing a disproportionately high percentage of mature workers. They will seek out companies providing opportunities to learn new skills, develop new products, and even try new jobs.

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