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Advice for Marketing Executives During Tough Times

Marshall Goldsmith

For example, you don't want the CEO and CFO coming to you and saying, "You never justify why we're spending so much money, so we're cutting your budget." In 2009 Marshall's friend the late CK Prahalad was ranked #1 and Marshall was ranked #14. To participate in the 2011 Thinkers 50, visit [link].

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