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Five Foundational Truths of Youth Marketing (and Leadership)

Leading Blog

They are people born between 1996 and 2011. It is an important and comprehensive book for marketers, but there are some principles they share that have a much wider application, that I wanted to share. In the book, they list the five foundational truths of youth marketing (and leadership). Jim Louderback, 2018, CEO Vidcon.

Marketing 263
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The Hard-Knock Valuation of Brand Equity Growth | In the CEO.

In the CEO Afterlife

In the CEO Afterlife. by John • October 11, 2011 • Branding , Leadership , Marketing , Strategy • 0 Comments. Marketers, who work for the likes of P&G or Unilever, periodically check brand awareness and brand attributes to measure progress. Both Janet and the CEO have made good points.

Brand 253
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The Paradox of Two Guitar Companies | In the CEO Afterlife

In the CEO Afterlife

In the CEO Afterlife. Formerlife: CEO of Jacobs Suchard (Nabob, Kraft), Strategy/Branding Consultant. December 2011. November 2011. October 2011. September 2011. September 2011. August 2011. April 2011. March 2011. February 2011. © 2011 In the CEO Afterlife.

CEO 229
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The Essence of Strategy (Part 2) | In the CEO Afterlife

In the CEO Afterlife

In the CEO Afterlife. by John • October 30, 2011 • Human Resources , Leadership , Marketing , Strategy • 4 Comments. The CEO said, “We’re in the peace-of-mind-business.” Leadership , Marketing , Strategy. October 31, 2011 at 11:12 am. October 31, 2011 at 11:52 am.

Strategy 234
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My Best Blogs of 2011

In the CEO Afterlife

I began blogging about leadership, strategy, marketing and life last February. So, with the help of WordPress analytics and content judgment, here’s my list of the top ’CEO Afterlife’ blogs of 2011. You’re Not a Real Marketer until You Create a Brand [link]. Is There a CEO Afterlife?

Blog 222
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This Bud's Not for Me | In the CEO Afterlife

In the CEO Afterlife

In the CEO Afterlife. by John • November 7, 2011 • Branding , Marketing • 2 Comments. Because I had a few of the old cans in the refrigerator I conducted a side-by-side comparison through the eye of a marketer. Surely, I’m not the only marketer to see it this way. November 10, 2011 at 4:48 am.

CEO 239
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Corporate Leaders: What Will Be Your Epitaph? | In the CEO Afterlife

In the CEO Afterlife

In the CEO Afterlife. by John • October 3, 2011 • Human Resources , Leadership , Life • 0 Comments. Memo To: CEOs and Aspiring CEOs. Re: Your Epitaph as a CEO. But if you don’t want your CEO epitaph to resemble that of Jack Bighead, be aware of those you touch along the way.

CEO 222