article thumbnail

The Optimization Edge: A book review by Bob Morris

First Friday Book Synopsis

The Optimization Edge: Reinventing Decision Making to Maximize All Your Company’s Assets Steve Sashihara McGraw-Hill (2011) How to make complex decisions and recommendations about the best way to deploy assets In a book I very much admire, Judgment: How Winning Leaders Make Great Calls, Noel Tichy and Warren Bennis assert that what really matters “is (..)

Books 80
article thumbnail

Buy-In – The Imperative Strategy

Strategy Driven

In his book entitled Influence by Robert Cialdini he explains that one of the most influential words in the English language is ‘because’. When we rely on other people to motivate us, we are putting the power into their hands. When we take responsibility to motivate ourselves, we can achieve what we want to achieve.