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The Hard-Knock Valuation of Brand Equity Growth | In the CEO.

In the CEO Afterlife

by John • October 11, 2011 • Branding , Leadership , Marketing , Strategy • 0 Comments. There’s not a Brand Manager that doesn’t want to build brand equity. Marketers, who work for the likes of P&G or Unilever, periodically check brand awareness and brand attributes to measure progress. December 2011.

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Be an Advocate for Yourself :: Women on Business

Women on Business

Usually sponsors have more senior positions than mentors, and it is their responsibility to advocate for an individual and pull them up the ranks to a top level position in the company. Companies now understand the impact of diversifying their talent pool, especially in leadership roles. Broaden your influence outside the company.

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Top 16 Books for Human Resource and Talent Management Executives

Chart Your Course

Every HR, OD professional, and management consultant should at the very least be aware of their existence, if not well-versed in their ideas and theories. Good to Great: Why Some Companies Make the Leap … and Others Don’t (2001). First, Break All the Rules: What the World’s Greatest Managers Do Differently (1999). By Daniel H.

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It's Harder than Ever to Be a Senior Executive

Harvard Business Review

The job of the senior executive is much more complicated today than it was a decade or two ago — and that trend will continue, especially if you hope to play on a global stage (which is a nearly universal condition these days for many companies). Companies are increasingly global. Here are five reasons. So are technical skills.

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The Big Picture of Business – The Book of Acronyms

Strategy Driven

Clinging to obsolete definitions and viewpoints have a way of perpetuating companies into downward spirals. The Business Tree : Growth Strategies and Tactics for Surviving and Thriving by Hank Moore Any company or organization is like a tree. Each branch has its proper responsibility and should learn to interface with the others.

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Silver Linings for 2012

Harvard Business Review

I spend a lot of time on the ground in large and medium-sized companies. As business boomed, new hires and managers competed hard with each other to scramble up the corporate ladder (while prying other people's fingers off of it). If you pay attention to workplace surveys, the news sounds pretty bad. What does happiness mean?

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Chain Stores vs. Amazon

Harvard Business Review

One required any company with nine or more stores in the state to pay a yearly tax of $500 per store, roughly half the annual profits of the average grocery store. The Great Atlantic & Pacific Tea Company, the nation's largest chain retailer by far, insisted on remaining aloof from politics. The brothers who ran it, George L.

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