In the CEO Afterlife

MAY 23, 2011

by John • May 23, 2011 • Branding , Marketing • 3 Comments. In my day, I started with strategy. But in the end, the line was so strategically powerful, that I went with it and for many years it solidified Nabob as Canada’s leading brand. I suggest the slogan has become generic to the market.

Brand 196

Brand CEO Marketing Proposal 196

In the CEO Afterlife

NOVEMBER 7, 2011

by John • November 7, 2011 • Branding , Marketing • 2 Comments. Because I had a few of the old cans in the refrigerator I conducted a side-by-side comparison through the eye of a marketer. Surely, I’m not the only marketer to see it this way. November 10, 2011 at 4:48 am. December 2011.

CEO 239

CEO Comparison USP Brand 239

In the CEO Afterlife

NOVEMBER 13, 2011

by John • November 13, 2011 • Branding , Life , Marketing • 5 Comments. Herein is the power of the mind to create the persuasive call to action. November 14, 2011 at 8:59 am. November 15, 2011 at 7:47 am. My pattern is posting every Monday, on leadership, strategy, marketing and life.

Brand 245

Brand Merchandising Entrepreneur Audience 245

In the CEO Afterlife

MAY 1, 2011

by John • May 2, 2011 • Human Resources , Leadership • 1 Comment. Vulture Culture, Alan Parson’s musical composition told the story of a person’s struggle for money, fame and power. Which companies, organizations or industries are known to accept, even reward this type of behavoir? December 2011.

CEO 152

CEO Human Resources Brand Middle Management 152

Women on Business

JANUARY 11, 2011

While most companies explain that they make great products, Apple is unique in that they begin by telling the consumer “ why ” they make their products. Red Zone Marketing’s “Why”: We focus our efforts on finding simple, common sense and inexpensive alternatives to creating growth in a business. Why do people do business with you?

Press Release 167

Press Release Discount PR Marketing Strategy 167

In the CEO Afterlife

MAY 16, 2011

by John • May 16, 2011 • Leadership , Strategy • 3 Comments. Articles on strategy and culture were my favorites, many of which I scribed in pencil on a piece of paper that my secretary typed for posterity – oh my, that sounds archaic. Innovative companies are led by innovative leaders. In the CEO Afterlife.

CEO 133

CEO Innovation Education Brand 133

In the CEO Afterlife

AUGUST 7, 2011

by John • August 7, 2011 • Human Resources , Leadership , Life • 0 Comments. He (97% of Fortune 1000 companies are led by men) is: 1. In addition, he enjoys his leadership role and the power that goes with it. These 5 characteristics plus ego and power are the very traits that motivate ex-CEOs in their afterlife.

CEO 100

CEO Golden Parachute Welch Human Resources 100

In the CEO Afterlife

MARCH 14, 2011

by John • March 15, 2011 • Life , Marketing • 2 Comments. When computers came along, I learned to use one, but as a means to an end; for me the computer was a fancy typewriter rather than a power tool of communication and enlightenment. July 23, 2011 at 10:47 pm. July 25, 2011 at 3:42 pm. April 2011.

CEO 112

CEO Brand Technology Human Resources 112

Women on Business

JANUARY 15, 2011

Join The Whale Hunters group on LinkedIn for more discussions about how to be successful selling to big companies in a tough market. Planning Your Marketing Strategy Quickly and Effectively It doesn’t matter whether you work for a large Fortune.

Price 133

Price Press Release Discount PR 133

Strategy Driven

SEPTEMBER 27, 2013

Many companies talk about the need to establish strong ‘relationships’ with their customers. And, these companies rightly recognize that the transactional interactions of the past are ineffective in creating loyal customers. The concept of customer relationships makes sense in the context of meeting personal needs.

Aaker 64

Aaker Short-term Marketing Benchmarking 64

Strategy Driven

APRIL 17, 2013

This comprehensive, powerful program leads to better sales techniques and increased close rates. Why is marketing important for your business? Here are five key benefits of a coherent marketing message and strategy: Differentiation: Distinguishes your company from competitors and helps you rise to the top in a sea of options.

Marketing 50

Marketing Press Release Consultative Brand 50

Strategy Driven

NOVEMBER 29, 2010

StrategyDriven effective executives, efficient employees Home About The StrategyDriven Organization Our Company Our Contributors Karen K. Here are ten companies that have done ‘different’ better than the rest. Think about what messages your company can convey that might provoke an intense reaction. Juliano Howard T.

Wilde 62

Wilde Tactics Advertising Brand 62

In the CEO Afterlife

JUNE 6, 2011

by John • June 6, 2011 • Leadership , Marketing , Strategy • 2 Comments. Last week, legendary brand positioning expert Al Ries weighed in on Starbucks reported desire to move away from its powerful ‘specialist’ strategy. Al thinks the stock market is pressuring the company for more top-line growth.

Ries 122

Ries Brand Hammer Marketing Strategy 122

Harvard Business Review

DECEMBER 14, 2018

Companies increasingly use digital technologies to circumvent distributors and enter into direct relationships with their end-users. These relationships can create efficient new sales channels and powerful feedback mechanisms or unlock entirely new business models. As a result, many B2B companies remain stuck in a stalemate.

Strategy 10

Strategy B2B Insurance Business Model 10

Harvard Business Review

OCTOBER 25, 2013

The company spends virtually nothing on advertising. The company now has over 200 stores, and sales soared from US $40 million to US $1.37 Good marketing helps ensure that brands are meaningful, different, and salient. Chobani’s brand strategy focused on the taste, texture, affordability, and authenticity of its “real” yogurt.

Apparel 8

Apparel Brand Sports Advertising 8

In the CEO Afterlife

AUGUST 15, 2011

Beauty Marketers: Best in Class. by John • August 15, 2011 • Branding , Marketing • 0 Comments. The piece described a passionate marketing company who has believed in the power of advertising and branding for most of its 100 years. December 2011. November 2011. October 2011.

Class 122

Class Marketing CEO Advertising 122

In the CEO Afterlife

SEPTEMBER 19, 2011

by John • September 19, 2011 • Branding , Marketing , Strategy • 2 Comments. I retired from the CEO’s office in 1994 and from strategy and marketing consulting in 2008. I valued the power of the big idea; big ideas facilitated growth on the brands I managed. October 2, 2011 at 5:54 am.

Media 199

Media Brand Positioning Marketing Strategy 199

Harvard Business Review

MAY 4, 2016

Describing your accomplishments in two- to three-line bullet points that start with powerful action verbs and end with quantifiable results. And on the rare occasions when you do land an interview, you stumble over questions about what you’d bring to the hiring company and why you’re the perfect fit. .”

Brand 8

Brand Press Release Marketing B2B 8

N2Growth Blog

SEPTEMBER 14, 2010

Rebel Brown : I’ve been a consultant for over 20 years now, focused on helping international clients in areas of business and market strategy, positioning and market launches. Along the way – I also help them find their value, their markets, their best market entry strategy and then help them power into the market.

Open-book 272

Open-book Greenleaf Blog Marketing 272

Harvard Business Review

OCTOBER 20, 2015

The Coca-Cola Company has seen similar success with its World of Coca-Cola in Atlanta. Since a major update in 2011, Guinness Storehouse attendance has increased 35 percent, retail sales per capita have gone up 26 percent, food and beverage spend has increased 47 percent, and overall net profit has increased 240 percent.

Brand 8

Brand Storytelling Trout Retail 8

Harvard Business Review

JUNE 20, 2014

But she also realized that the company needed to develop greater marketing muscle to drive a commercial transformation. As she put it, “Our markets are going through dynamic change. And she put marketing in charge of an organization-wide growth program. Who should lead our transformation?

CEO 8

CEO Marketing Hotels Long-term 8

Harvard Business Review

JANUARY 28, 2013

It's a powerful economic engine, and it propels a whole fleet of income statements. Now in its fourth decade, Star Wars is consistently among the top-five licensed toy brands, bringing in retail sales of more than $3 billion in 2011. "It Nor, from the selling side, is it just about big companies like Lego.

Franchising 8

Franchising Licensing Merchandising Film 8

Strategy Driven

FEBRUARY 14, 2011

Social media marketing has transitioned from being an ancillary marketing strategy to become a strategic business imperative. 30-Minute Social Media Marketing : Step-by-step Techniques to Spread the Word About Your Business by Susan Gunelius. BIG PRESENCE isn’t just for BIG COMPANIES anymore!

Audience 81

Audience Media Marketing Word of Mouth Marketing 81

In the CEO Afterlife

NOVEMBER 4, 2012

Towards the end of 2011, he was diagnosed with inoperable esophageal cancer. This human powered b t filter was a handy and powerful tool. Add to this volatile mixture the powerful accelerant of emerging digital technology and all hell breaks loose. Enhanced a few companies’ bottom lines. Power down.

Advertising 265

Advertising Creativity Industry Bottom-up 265

Strategy Driven

DECEMBER 15, 2010

StrategyDriven effective executives, efficient employees Home About The StrategyDriven Organization Our Company Our Contributors Karen K. SAS – Providing organizations with THE POWER TO KNOW ® SAS is the leader in business analytics software and services, and the largest independent vendor in the business intelligence market.

Resources 50

Resources Process Constraint Objective 50

Harvard Business Review

FEBRUARY 14, 2011

Developments in the Middle East — first the removal of long-time Tunisian President Zine el-Abidine Ben Ali in January 2011 and now Hosni Mubarak's stepping down in Egypt — suggest that authoritarian regimes in the region are not immune to "people power."

Strategy 13

Strategy Politics Short-term Long-term 13

In the CEO Afterlife

JANUARY 8, 2012

Now that we are in the New Year, you can expect to see 2011 rankings by major periodicals on a variety of measures from most valuable global brands to the most innovative companies. I have purposely ignored a brand’s reputation, its place within the market, even its package design. The name smacks of power and accomplishment.

Brand 252

Brand Advertising Constraint Creativity 252