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The Hard-Knock Valuation of Brand Equity Growth | In the CEO.

In the CEO Afterlife

by John • October 11, 2011 • Branding , Leadership , Marketing , Strategy • 0 Comments. Marketers, who work for the likes of P&G or Unilever, periodically check brand awareness and brand attributes to measure progress. The “M” Word: A Company’s Most Underrated Intangible. December 2011.

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Be an Advocate for Yourself :: Women on Business

Women on Business

Usually sponsors have more senior positions than mentors, and it is their responsibility to advocate for an individual and pull them up the ranks to a top level position in the company. Companies now understand the impact of diversifying their talent pool, especially in leadership roles. Broaden your influence outside the company.

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It's Harder than Ever to Be a Senior Executive

Harvard Business Review

The job of the senior executive is much more complicated today than it was a decade or two ago — and that trend will continue, especially if you hope to play on a global stage (which is a nearly universal condition these days for many companies). Companies are increasingly global. Here are five reasons.

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Beauty Marketers: Best in Class | In the CEO Afterlife

In the CEO Afterlife

by John • August 15, 2011 • Branding , Marketing • 0 Comments. The piece described a passionate marketing company who has believed in the power of advertising and branding for most of its 100 years. The “M” Word: A Company’s Most Underrated Intangible. December 2011. November 2011.

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The Big Picture of Business – The Book of Acronyms

Strategy Driven

Clinging to obsolete definitions and viewpoints have a way of perpetuating companies into downward spirals. The Business Tree : Growth Strategies and Tactics for Surviving and Thriving by Hank Moore Any company or organization is like a tree. Each branch has its proper responsibility and should learn to interface with the others.

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Silver Linings for 2012

Harvard Business Review

I spend a lot of time on the ground in large and medium-sized companies. But then the market slowed as companies moved their construction overseas and construction jobs disappeared. If you pay attention to workplace surveys, the news sounds pretty bad. But I don't conduct paper-based surveys. What does happiness mean?

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How Can We Increase the Number of Women on Corporate Boards?

Women on Business

Getting more women on boards begins with getting more women in mission-critical P&L roles. Almost half of F500 board seats in 2011 are occupied by directors without CEO experience. When Catalyst analyzed new appointments to F500 board seats from 2009 to 2011, we found that men filled 81 percent of the new seats! .

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