The Hard-Knock Valuation of Brand Equity Growth | In the CEO.
In the CEO Afterlife
OCTOBER 11, 2011
by John • October 11, 2011 • Branding , Leadership , Marketing , Strategy • 0 Comments. Marketers, who work for the likes of P&G or Unilever, periodically check brand awareness and brand attributes to measure progress. The “M” Word: A Company’s Most Underrated Intangible. December 2011.
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