Marshall Goldsmith

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10 Surefire Reasons to Try Feedforward!

Marshall Goldsmith

I have reviewed summary 360 feedback reports from many companies. As such it can be easier to hear from a person who is not in a position of power or authority. Marshall Goldsmith was selected as one of the 10 Most Influential Management Thinkers in the World by Thinkers50 in both 2011 and 2013.

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Three Traps to Avoid When Choosing a Successor

Marshall Goldsmith

Challenge yourself to recognize that the behavior that you feel is most important for the company may really be the behavior that is most important for you. It is especially tough since, as long as you are still the leader, you have the power to reverse the decisions. To participate in the 2011 Thinkers 50, visit [link].

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Advice for Marketing Executives During Tough Times

Marshall Goldsmith

During hard times companies often cut back on marketing budgets. This can lead to a crisis of credibility and a loss of power for the marketer. To participate in the 2011 Thinkers 50, visit [link]. Q: Do you have any specific suggestions for marketing executives in this challenging climate? A: Great question.

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The Success Delusion

Marshall Goldsmith

UNUM, the insurance company, ran an ad some years ago showing a powerful grizzly in the middle of a roaring stream, with his neck extended to the limit, jaws wide open and teeth flaring. It might be your skillfully crafted memo that the CEO praised and routed to everyone in the company. Why We Resist Change.