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Why GE’s Jeff Immelt Lost His Job: Disruption and Activist Investors

Harvard Business Review

He radically transformed the company from a classic conglomerate that did everything to one that focused on its core industrial businesses. Andreessen’s article helped accelerate the company’s digital transformation. In response to Ries’s book , GE adopted lean methods and built its Fastworks program around them.

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The Tragic Fall from Specialist to Generalist: Starbucks, the Latest.

In the CEO Afterlife

by John • June 6, 2011 • Leadership , Marketing , Strategy • 2 Comments. Last week, legendary brand positioning expert Al Ries weighed in on Starbucks reported desire to move away from its powerful ‘specialist’ strategy. Al thinks the stock market is pressuring the company for more top-line growth.

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