2011 Company Power Social Capital 
Coaching Tip
FEBRUARY 9, 2011
And since competition is a matter of relations, the company’s ability to structure and control the process of securing productive relationships will determine success in the marketplace. Inside a company, social networking tools provide the linchpin for corporate growth , says Facebook's Director of Information Technology Tim Campos.
Harvard Business Review
AUGUST 9, 2012
Companies should position their social media efforts to replicate as much as possible this community-oriented buying experience. In turn, social media firms, such as Facebook, should become expert at enabling this. Help them build social capital. Second, CEOs have lost all patience. That got NI into the C-suite.
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