In the CEO Afterlife

APRIL 14, 2011

by John • April 14, 2011 • Leadership , Marketing , Strategy • 1 Comment. So, knowing that price fixing is illegal, why would the European executives put their companies and themselves at such risk? April 26, 2011 at 11:20 pm. The “M” Word: A Company’s Most Underrated Intangible.

Price 100

Price CEO Brand Discount 100

In the CEO Afterlife

JUNE 13, 2011

by John • June 13, 2011 • Human Resources , Leadership , Strategy • 1 Comment. I’m not arguing against a clear definition of where a company is going and what sets it apart. Yet, companies large and small from start-ups to blue chippers continue to err in crafting compelling, single-minded mantras. December 2011.

Mission Statement 209

Mission Statement CEO Human Resources Brand 209

In the CEO Afterlife

JUNE 25, 2012

Last year, I came out of retirement for six months to help a smaller company brand itself. The company is Houweling’s Tomatoes. The next step is for retailer buyers of produce to appreciate the branding inroads of Houweling’s Tomatoes by consistently stocking more varieties, 52 weeks of the year.

Brand 242

Brand Retail Bureaucracy Constraint 242