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The Brand Benefits of Places Like the Guinness Storehouse

Harvard Business Review

This popularity has enabled Heineken to raise admission prices by more than 60 percent since 2009 and increase retail sales per capita by 100 percent from 2009 to 2014. The Coca-Cola Company has seen similar success with its World of Coca-Cola in Atlanta. How leading companies connect with customers. They are inherently social.

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