How This Lingerie Store Boosted its Bottom Line, Despite the Downturn
Harvard Business Review
OCTOBER 3, 2012
While this may not have been one of Journelle's most profitable customer interactions, it was conducted in faithful adherence to the company's strategy statement to "make women feel amazing every day.". While women make up most of Journelle's customer base, the company makes an effort to make men feel important, too.
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