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Head’s Up! A great business book will soon be published.

First Friday Book Synopsis

On October 4, 2011, Demand: Creating What People Love Before They Know They Want It, will be published by Crown Business. Written by Adrian Slywotzky with Karl Weber. In my opinion, it is one of the most valuable and will, over time, become one of the most I influential business books ever written. It takes [.].

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Roadmap to Revenue: A book review by Bob Morris

First Friday Book Synopsis

Roadmap to Revenue: How to Sell the Way Your Customers Want to Buy Kristin Zhivago Bristol & Shipley (2011) How to determine what, when, and how prospective buyers wish to make a purchase In a sales environment in which consumers now have much more information — and thus have much more control – during the [.].

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