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Obama and Romney Are Ignoring Hispanic Voters

Harvard Business Review

As founder of the Center for Hispanic Leadership, I can attest to the fact that the U.S. For example, many brands that have made unsuccessful and unprofitable attempts to market to Hispanic consumers using inauthentic tactics have now decided to lump Hispanics into what they call " total market " strategies.

article thumbnail

Obama and Romney Are Ignoring Hispanic Voters

Harvard Business Review

As founder of the Center for Hispanic Leadership, I can attest to the fact that the U.S. For example, many brands that have made unsuccessful and unprofitable attempts to market to Hispanic consumers using inauthentic tactics have now decided to lump Hispanics into what they call " total market " strategies.