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Customer Experience Management | N2Growth Blog

N2Growth Blog

I was recently asked the following question: “What is the difference between CRM and CEM, or is there any difference between the two?&# In a previous post I addressed the practice of Customer Relationship Management (CRM) in fairly great detail. As most of you know I am a huge fan of well conceived CRM initiatives.

Blog 286
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Seven Strategies for Managing Workplace Internet Usage

Strategy Driven

For example, describe how streaming movies at work is severely interrupting the CRM system, which will affect everyone at bonus time. He worked at FORE Systems, Marconi, and Ericsson previously. Copyright 2007-2011 by StrategyDriven, Inc. Frame your need to limit personal web use in terms of business performance.

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Social Media Demystified

N2Growth Blog

Then we look for tools and systems to manage those relationships and expand our capacity for more relationships, and they can add an additional layer of complexity. So, now throw on top of that a few hundred Facebook friends and hundreds or potentially thousands of twitter followers and things start getting complicated.

Media 365
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Sales Still Matters More than Social Media

Harvard Business Review

Another McKinsey survey , conducted in 2011, found then that the average company with more than 1,000 employees already had more data in its CRM system than in the entire Library of Congress. Wouldn’t you want to know more about this before approving your firm’s investments? Those firms undoubtedly have even bigger data now.

Media 10
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What BMW’s Corporate VC Offers That Regular Investors Can’t

Harvard Business Review

In fact, in 2011 BMW had also founded a corporate venture capital (CVC) unit, called BMW iVentures, but it exclusively invested in service startups. Similarly, Charles Schwab was the early adopter client of Siebel’s revolutionary CRM system.