2011, Direct Marketing and Magazine

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2011

Direct Marketing

Magazine

The Importance of Testing in an E-marketing Campaign

Women on Business

JANUARY 17, 2011

How does their e-marketing supplement their traditional marketing? Create a Benchmark Traditional direct marketing always uses a control piece as the benchmark, generally with an A/B split test. The same idea works for e-marketing. Are they using email blasts, social networking, relationships with key bloggers?

Marketing

Marketing Press Release Direct Marketing Discount

The Brand Benefits of Places Like the Guinness Storehouse

Harvard Business Review

OCTOBER 20, 2015

Since a major update in 2011, Guinness Storehouse attendance has increased 35 percent, retail sales per capita have gone up 26 percent, food and beverage spend has increased 47 percent, and overall net profit has increased 240 percent. Many companies have experimented with variations on corporate museums and have achieved mediocre results.

Brand

Brand Storytelling Trout Retail

Leadership Digital

The Importance of Testing in an E-marketing Campaign

The Brand Benefits of Places Like the Guinness Storehouse

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