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Complimentary Resource – Explode 6 Direct Marketing Myths.

Strategy Driven

This paper focuses on six myths that surround direct marketing best practices and discusses how you can use specific analytical techniques and tools to beat these myths, increase response rates and boost ROI. Click here for more information on Explode 6 Direct Marketing Myths. Click here to cancel reply.

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The Importance of Testing in an E-marketing Campaign

Women on Business

How does their e-marketing supplement their traditional marketing? Create a Benchmark Traditional direct marketing always uses a control piece as the benchmark, generally with an A/B split test. The same idea works for e-marketing. Are they using email blasts, social networking, relationships with key bloggers?

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AARP – The Last Membership Card You Will Ever Need!

CO2

I remember when I was at the beginning of my career and calling on AARP as a direct marketer to do their work. My wife, Chris , thought it would be quite amusing to put the direct mail on my desk, yes, including the membership card. Where has time gone. You know the work of calling on Senior Citizens.

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Complimentary Resource – The Truth About Mobile Business Intelligence: Five Common Myths Debunked

Strategy Driven

If you enjoyed this article, let us keep you up-to-date on other newly published insights by signing up for our complimentary StrategyDriven Newsletter Copyright 2007-2011 by StrategyDriven, Inc. This content is intended for personal and non-commercial use only. All rights reserved.

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Complimentary Resource – How to Master Facebook Marketing in 10 Days

Strategy Driven

If you enjoyed this article, let us keep you up-to-date on other newly published insights by signing up for our complimentary StrategyDriven Newsletter. Copyright 2007-2011 by StrategyDriven, Inc. Relate Articles: Complimentary Resource – Battle Plan: Multilateral Online Marketing (MOM). Consider leaving a comment!

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The Big Picture of Business: Corporate Communications – Correctly Positioning Your Company

Strategy Driven

Marketing Program. Direct marketing. Indirect marketing. Industry and professional marketing. If you enjoyed this article, let us keep you up-to-date on other newly published insights by signing up for our complimentary StrategyDriven Newsletter. Copyright 2007-2011 by StrategyDriven, Inc.

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What Really is The Big Picture of Business

Strategy Driven

Advertising is a process, part of marketing and a cousin of sales. Have concurrent programs in your plan, including direct marketing, sales promotions, advertising, internet presence, specialty advertising, public relations and other marketplace presence. Copyright 2007-2011 by StrategyDriven, Inc. All rights reserved.