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Disruptive Business Models | N2Growth Blog

N2Growth Blog

So, in today’s post I’ll examine the power of disruption as a key business driver… Disruptive business models focus on creating, disintermediating, refining, reengineering or optimizing a product/service, role/function/practice, category, market, sector, or industry.

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Lipitor and iPhone 4s: Setting the Stage for Industry Disruption

Harvard Business Review

The two biggest product stories of 2011 were arguably Lipitor and the iPhone 4S. In both instances, the life-cycle management innovation involves using disintermediation to change how the customer interacts with the product. 30) of a blockbuster prescription drug. And both teach lessons that apply across many industries.

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Apple's Trojan Horse

Harvard Business Review

Now that we''re done, or nearly done, disintermediating old media like the newspaper, and supply chains like the book store, it''s time to solve that vexing problem of having to get ourselves from one place to another. Direct spending on business travel by domestic and international travelers totaled $249 billion in 2011.