Five Foundational Truths of Youth Marketing (and Leadership)
Leading Blog
FEBRUARY 5, 2020
They are people born between 1996 and 2011. Their generational voice is diverse, engaged, knowledgeable, pragmatic, collaborative. It is an important and comprehensive book for marketers, but there are some principles they share that have a much wider application, that I wanted to share. W HO IS Gen Z? What is their frequency?
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