How This Lingerie Store Boosted its Bottom Line, Despite the Downturn
Harvard Business Review
OCTOBER 3, 2012
In order to educate men on how to shop for lingerie and to increase their comfort with the process, Journelle holds scotch tastings for men at their Union Square store. The results are staggering: same-store sales are up 55% from the first half of 2011 to the same period in 2012. What we found was literally a blueprint for success.
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