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Insourcing at GE: The Real Story

Harvard Business Review

GE''s " insourcing " of appliance manufacturing to the U.S. GE''s insourcing is actually quite similar. We can have engineering work more closely with production. To demonstrate their deep commitment, in December 2011 GE rolled out team leader training. I see it differently: as a "NUMMI deja vu" story.

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Building a Software Start-Up Inside GE

Harvard Business Review

CEO Jeff Immelt declared in 2011 that GE needed to become a software and analytics company or risk seeing its hardware products become commodities as information-based competitors took over. Bill Ruh was selected in 2011. GE is now approaching $1 billion in new revenue annually from their expanded software and data activities.