2011 Engineering Insourcing Leadership 
Harvard Business Review
JULY 15, 2013
GE''s " insourcing " of appliance manufacturing to the U.S. GE''s insourcing is actually quite similar. By the summer of 2008 GE leadership wanted to sell the appliances business or spin it off. We can have engineering work more closely with production. I see it differently: as a "NUMMI deja vu" story.
Harvard Business Review
JANUARY 29, 2015
How can these companies overcome the inevitable leadership, organizational, and cultural challenges involved? CEO Jeff Immelt declared in 2011 that GE needed to become a software and analytics company or risk seeing its hardware products become commodities as information-based competitors took over. Bill Ruh was selected in 2011.
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