Emerging Demographics Are the New Emerging Markets
Harvard Business Review
JULY 13, 2016
Per capita spending will be the engine of consumption growth. For example, people aged over 50 bought nearly two-thirds of the new cars sold in the United States in 2011. McKinsey Glog research finds that China is expected to spend 12.5% By 2011, this share was more than 45%. There are surprises.
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