Tanveer Naseer
DECEMBER 18, 2012
It was published shortly before the stock market crash which preceded the Great Depression. In a public newspaper column Drucker predicted a rosy future and a bull market. That must have been difficult for him and it was the last time he attempted to predict the stock market. He actually called leadership a “marketing job.”
Tanveer Naseer
DECEMBER 27, 2011
As this is the last week of the year, many of us are understandably looking back at the past 12 months and discussing what we consider to be the significant events of 2011. In most cases, such discussions tend to focus on the numerous challenges and upheavals we’ve either watched from afar or witnessed first-hand.
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The Horizons Tracker
AUGUST 30, 2023
However, the pace of international trade of goods and services has been waning significantly since 2011, a trend that is being driven in part by the growing tide of nationalism. In this context, the question arises: how can industrial companies ensure sustainable growth in today’s global markets?
Coaching Tip
MAY 9, 2011
According to Marketing Sherpa's 2011 Email Marketing Benchmark Survey, nearly two-thirds of marketers are expecting their email marketing budgets to grow in 2011. Ten percent of more than 1,100 marketers surveyed say their companies' email marketing spend will rise by at least 30 percent.
Women on Business
JANUARY 17, 2011
The same principles apply to e-marketing: before rolling out a campaign to a large audience, test it on a small one. How does their e-marketing supplement their traditional marketing? Create a Benchmark Traditional direct marketing always uses a control piece as the benchmark, generally with an A/B split test.
In the CEO Afterlife
OCTOBER 11, 2011
by John • October 11, 2011 • Branding , Leadership , Marketing , Strategy • 0 Comments. Marketers, who work for the likes of P&G or Unilever, periodically check brand awareness and brand attributes to measure progress. So, why shouldn’t marketing investments in brand equity require the same accountability?
Miles Anthony Smith
MAY 2, 2018
Uncover Effective, Expert Personal Brand Statement Examples What do Rand Fishkin, Charlie Puth, and Martha Stewart all have in common? They are all killer personal brand examples. Click "READ MORE" to discover the 29 steps and examples to creating a successful personal brand.
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