I Got My Strategy from Greenpeace
Harvard Business Review
MARCH 21, 2012
But there our story deviates from the norm because our turnaround wasn't based on cost control, financial leverage, or manufacturing efficiencies. Resource Revolution: Meeting the world's energy, materials, food, and water needs, November 2011. We did that. Cradle-to-Cradle has worked for us as a winning strategy.
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