Strategy Driven

JANUARY 26, 2011

Instead of the ‘old’ method of relying on focus groups that meet behind two-way mirrors, it’s time to engage customers in a two-way conversation to innovate new products and services that matter. Social Nation sets forth the foundations for this new way of doing business. Rule 6: Rely on Others for Growth and Innovation.

Media 67

Media Learning-by-Doing Open-book Company 67

Harvard Business Review

NOVEMBER 19, 2018

In addition to developing programs on pain-management for our broad clinician population, we targeted a focused group of high prescribers. Using the dashboard, we quickly saw that clinicians were prescribing opioids at vastly different rates. Generally, high prescribing clinicians were unaware of their rates.

System 10

System Health Care Review Focus Group 10

Harvard Business Review

AUGUST 31, 2012

Although the show has now grossed more than $160 million (a blockbuster by Broadway standards), it was widely ridiculed before its opening in 2011 for out-of-control costs, production delays, cast departures, rehearsal injuries and a preview debacle. The media likened Spider-Man to the Titanic. Ignore the outside noise.

Audience 8

Audience Short-term Long-term Incentives 8

Strategy Driven

NOVEMBER 8, 2010

Yes, set up a “focus group” of employees to serve as community leaders who will shepherd your company into the social networking world, but don’t put all of the power in their hands. Pitfall #7: Neglecting employees, partners, investors, or customers when building your Social Nation.

Media 50

Media Follow-up Software Newsletter 50

Harvard Business Review

DECEMBER 27, 2010

Start with deep ethnographic research; avoid focus groups! I would love to hear any other questions that are on your minds as I work with my colleagues to think about our research agenda for 2011 and beyond. How should I look? How do I come up with an idea? What is disruptive innovation?

Innovation 16

Innovation Govindarajan Disruptive Innovation Business Model 16

Harvard Business Review

APRIL 29, 2015

Their crowning achievement was a service launched in 2011 called Google Takeout, a unified site for exporting user data from multiple services like Gmail and Google Photos. We started with focus groups drawn from both our graduate class at Northwestern University and a global high-potential program we run at Aon.

Strategy 8

Strategy Power Idea Generation Project 8

Harvard Business Review

SEPTEMBER 25, 2012

This story was inspired by " Forecasting private consumption : survey-based indicators vs. Google trends," by Simeon Vosen and Torsten Schmidt, in the Journal of Forecasting (September 2011). It's not concocted, like the analysis of a survey or a focus group. And if Google is wrong, what recourse do we have?"

Cost 8

Cost Marketing Management Sample 8

Harvard Business Review

FEBRUARY 4, 2014

After all, wrestling fans are still talking about a 2011 storyline in which Punk—who legitimately was planning to leave the company—turned that departure into a storyline in which he won the WWE championship on his last night with the company and “took the belt with him” out of the company.

Storytelling 8

Storytelling Audience Sports Company 8

Eric Jacobson

AUGUST 12, 2010

This is an informal focus group of sorts, where employees can freely and without feeling pressure, share their ideas, see others ideas, and then suggest even more ideas. Grossman recommends that when you have something you want to get your employees input on, post a question on a flip chart in your department or office.

Mentor 50

Mentor Mission Statement Tips Learning-by-Doing 50