The Three-Box Approach to Business Model Reinvention: Putting the Idea into Practice
Harvard Business Review
SEPTEMBER 19, 2011
Vijay Govindarajan's and Chris Trimble's article, " The CEO's Role in Business Model Reinvention ," appeared in our January-February 2011 issue. To give readers a sense of how to apply the approach to their own setting, we interviewed Vijay Govindarajan and Brian Goldner, the CEO of Hasbro, Inc. Box 3: Create the future.
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