First Friday Book Synopsis

SEPTEMBER 10, 2011

On October 4, 2011, Demand: Creating What People Love Before They Know They Want It, will be published by Crown Business. Written by Adrian Slywotzky with Karl Weber. In my opinion, it is one of the most valuable and will, over time, become one of the most I influential business books ever written. It takes [.].

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First Friday Book Synopsis

OCTOBER 8, 2011

Slywotzky with Karl Weber Crown Business (2011) How to create a demand-creating culture Many books published in recent years offer excellent advice on how to create and then sustain what I call a hyphenated culture: quality-driven, customer-driven, innovation-driven, results-driven, etc.

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First Friday Book Synopsis

SEPTEMBER 13, 2011

Slywotzky is a consultant and author of several books on economic theory and management. His published books include Value Migration: How to Think Several Moves Ahead of the Competition (1995), The Profit Zone: How Strategic Business Design Will Lead You to Tomorrow’s Profits with David [.].

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First Friday Book Synopsis

JANUARY 29, 2012

Roadmap to Revenue: How to Sell the Way Your Customers Want to Buy Kristin Zhivago Bristol & Shipley (2011) How to determine what, when, and how prospective buyers wish to make a purchase In a sales environment in which consumers now have much more information — and thus have much more control – during the [.].

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