Harvard Business Review

MARCH 26, 2014

They received acclaim and took meetings with heavyweights at industry conferences. In this way, the industry parallels drug dealing. Steven Levitt and Stephen Dubner note that most street-level drug dealers earn modest wages at best — they may neglect their schoolwork, and some take straight jobs in addition to make ends meet.

Development 9

Development Levitt Real Estate IPO 9

Harvard Business Review

SEPTEMBER 24, 2013

Led by its Steve Jobs-inspired CEO Lei Jun, the company has experienced breakneck speed since its first smartphone launch in October 2011. In the words of Harvard Business School marketing professor Theodore Levitt, “ People don’t want to buy a quarter-inch drill. They want a quarter-inch hole! ”.

Marketing 8

Marketing B2B Levitt Disruptive Innovation 8

Strategy Driven

MARCH 30, 2011

The marketing orientation focuses the purpose of the firm towards serving customer needs profitably – an orientation supported by the late greats Peter Drucker and Theodore Levitt. Overall pricing strategy challenges arise in considering the actions of the firm in the context of its industrial environment and its strategic resources.

Price 50

Price Strategy Discount Levitt 50