In the CEO Afterlife

MAY 23, 2011

by John • May 23, 2011 • Branding , Marketing • 3 Comments. Jack Welch’s replacement wanted ‘Innovation at Work’ — not bad for culture and corporate morale, but in my view, short on consumer relativity. May 23, 2011 at 4:50 pm. May 23, 2011 at 5:04 pm. July 22, 2011 at 6:04 am. >Do August 2011.

Brand 196

Brand CEO Marketing Proposal 196

In the CEO Afterlife

OCTOBER 23, 2011

by John • October 23, 2011 • Human Resources , Leadership , Marketing , Strategy • 4 Comments. Innovative. October 24, 2011 at 12:57 am. October 24, 2011 at 7:28 am. October 25, 2011 at 3:11 pm. October 25, 2011 at 3:56 pm. December 2011. November 2011. October 2011.

Strategy 250

Strategy CEO Human Resources Brand 250

In the CEO Afterlife

AUGUST 1, 2011

by John • August 1, 2011 • Branding , Marketing • 0 Comments. To its credit, GSK still owns Macleans and although it is no longer the #3 brand, chomping at the tails of Colgate and Crest, Macleans has benefitted from contemporary marketing and dental care innovation in a few geographies. December 2011. April 2011.

Brand 131

Brand CEO Stage-Gate Marketing 131

In the CEO Afterlife

JULY 24, 2011

by John • July 24, 2011 • Branding , Marketing • 3 Comments. Here’s a clue to the French liquor-maker’s culture, from their annual report: “We will continue to raise our game so that creativity and innovation are the heart of our model. July 25, 2011 at 6:19 am. July 25, 2011 at 10:56 am. December 2011.

CEO 100

CEO Advertising Brand Creativity 100

In the CEO Afterlife

FEBRUARY 5, 2011

by John • February 5, 2011 • Branding , Leadership , Marketing , Strategy • 1 Comment. The role has been relegated to middle managers who are brand custodians, not leaders in innovation. Companies need the direct and passionate involvement of senior management in product and brand innovation. December 2011.

Magazine 100

Magazine Brand Article Marketing 100

In the CEO Afterlife

OCTOBER 17, 2011

by John • October 17, 2011 • Branding , Human Resources , Leadership , Marketing , Strategy • 3 Comments. The conversation in the 2011 branding world is well beyond product and service brand discussion by marketers and ad agencies. Wouldn’t you expect more innovation? October 18, 2011 at 5:02 am.

Brand 168

Brand CEO Stage-Gate SWOT 168

In the CEO Afterlife

NOVEMBER 4, 2012

Towards the end of 2011, he was diagnosed with inoperable esophageal cancer. But even artists have to eat, and the fuel of commerce and industry is innovation and novelty. Linds gave up the studio and spent his remaining days walking Auckland’s Hauraki Gulf, taking pictures, drawing, making music and writing about living and dying.

Advertising 265

Advertising Creativity Industry Bottom-up 265

In the CEO Afterlife

APRIL 10, 2011

by John • April 11, 2011 • Human Resources , Strategy • 0 Comments. Sixty-five innovative operations - four in the state of California alone. EA says that would stifle innovation. Check their market cap and reputation for innovation. you must not rest until you find a workplace passionate about innovation.

CEO 170

CEO Advice Company Competitive Advantage 170

In the CEO Afterlife

JANUARY 8, 2012

Now that we are in the New Year, you can expect to see 2011 rankings by major periodicals on a variety of measures from most valuable global brands to the most innovative companies. My ranking of the “Best Brand Names” has no time constraint. If fact, every quantitative measurement has been removed.

Brand 252

Brand Advertising Constraint Creativity 252