First Friday Book Synopsis

OCTOBER 3, 2011

Harvard Business Review on Reinventing Your Marketing Various Contributors Harvard Business Review Press (2011) How to use innovative thinking to improve how you create or increase demand for what you offer Those who aspire to maximize the impact of their marketing initiatives will find the material in this HBR book invaluable.

Review 70

Review Marketing Books Innovation 70

Harvard Business Review

SEPTEMBER 24, 2013

Led by its Steve Jobs-inspired CEO Lei Jun, the company has experienced breakneck speed since its first smartphone launch in October 2011. The “jobs-to-be-done” theory articulates the gap between how producers view and market a product and how customers actually use it. Hence the focus on non-consumers. Xiaomi’s Challenge.

Marketing 8

Marketing B2B Levitt Disruptive Innovation 8

N2Growth Blog

OCTOBER 7, 2010

Lafley - The former Chairman and CEO of Proctor & Gamble gave a clinic on innovation. I’ve never heard anyone speak so fluently on the topic of innovation. Steve Levitt - Author of Freakanomics and Super Freakanomics , Steve was superb. Just about every statement that passed his lips was quotable.

Blog 310

Blog Blue Ocean Strategy Collins Video 310