First Friday Book Synopsis

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The Global Innovation 1000 (2011): Why Culture is Key

First Friday Book Synopsis

Tom Stewart is Booz & Company’s Chief Marketing & Knowledge Officer. In a recent email update, he asks several intriguing questions: Are there CEOs anywhere in the world who want their companies to become less innovative? Is anyone calling on employees to do a better job of thinking inside the box?

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Harvard Business Review on Reinventing Your Marketing: A book review by Bob Morris

First Friday Book Synopsis

Harvard Business Review on Reinventing Your Marketing Various Contributors Harvard Business Review Press (2011) How to use innovative thinking to improve how you create or increase demand for what you offer Those who aspire to maximize the impact of their marketing initiatives will find the material in this HBR book invaluable.

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Capturing New Markets: A book review by Bob Morris

First Friday Book Synopsis

Capturing New Markets: How Smart Companies Create Opportunities Others Don’t Stephen Wunker McGraw-Hill (2011) How to locate, penetrate, and dominate in new markets or in new customer segments Opinions are divided (sometimes sharply divided) about where and how to generate new revenue sources when competing in a global economy such as the current one, (..)

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Capturing New Markets: A book review by Bob Morris

First Friday Book Synopsis

Capturing New Markets: How Smart Companies Create Opportunities Others Don’t Stephen Wunker McGraw-Hill (2011) How to locate, penetrate, and dominate in new markets or in new customer segments Opinions are divided (sometimes sharply divided) about where and how to generate new revenue sources when competing in a global economy such as the current one, (..)

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Gjis van Wulfen: An interview by Bob Morris

First Friday Book Synopsis

He worked as a marketer in the fast moving consumer goods sector and switched to consulting at Ernst & Young Consulting and Boer & Croon Strategy & Management Group. At the end of 2002 he started his own innovation organization to spread, train and facilitate the FORTH innovation […].

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Harvard Business Review on Rebuilding Your Business Model: A book review by Bob Morris

First Friday Book Synopsis

Harvard Business Review on Rebuilding Your Business Model Various Authors Harvard Business Review Press (2011) How to use innovative thinking to create or revise a business model that drives growth and profits This is one of the volumes in a series of anthologies of articles that first appeared in Harvard Business Review.

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Harvard Business Review on Rebuilding Your Business Model: A book review by Bob Morris

First Friday Book Synopsis

Harvard Business Review on Rebuilding Your Business Model Various Authors Harvard Business Review Press (2011) How to use innovative thinking to create or revise a business model that drives growth and profits This is one of the volumes in a series of anthologies of articles that first appeared in Harvard Business Review.