2011 Innovation Marketing McKinsey 
Strategy Driven
JULY 13, 2011
Filled with in-depth insights from experts at McKinsey & Company, this reliable resource takes a much more qualitative approach to what the authors consider a lost art. It turned out that the unit was driving profits by raising prices and cutting marketing and advertising expenditures. Copyright (c) 2011. About the Authors.
Harvard Business Review
JULY 13, 2016
A radical demographic shift is transforming the nature of consumer markets. Marketing savvy just isn’t enough to track these consumers. For example, people aged over 50 bought nearly two-thirds of the new cars sold in the United States in 2011. McKinsey Glog research finds that China is expected to spend 12.5%
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Harvard Business Review
DECEMBER 16, 2016
Back in 2011, the McKinsey Global Institute published a report on the transformational potential of big data—and it would take a supercomputer to process all of the articles that have appeared since then urging companies to get on board before some digital disruptor renders them obsolete. Insight Center. The Next Analytics Age.
Harvard Business Review
OCTOBER 4, 2011
A decade on, in January 2011, The Economist has revised its dark vision, calling Africa's countries " The Lion Kings.". And this is the interesting opportunity that is emerging: By 2020, 128 million households (600 million people) will have reached the consumer class, according to McKinsey's estimates. One such is General Electric.
Harvard Business Review
AUGUST 1, 2011
In this first leg of the HBR/McKinsey M-Prize for Management Innovation , we asked the most progressive thinkers and radical doers from every realm of endeavor to share a story, a hack, a disruptive idea, or an experimental design that illustrates how the web can help overcome the limits of conventional management and create Management 2.0.
Harvard Business Review
NOVEMBER 20, 2015
First, the global goals campaign represents a significant new opportunity for companies that view emerging and frontier markets as their source of long-term growth. According to estimates from McKinsey, consumers in these markets could be worth $30 trillion by 2025 — a significant step up from the 2010 value of $12 trillion.
Harvard Business Review
SEPTEMBER 19, 2011
For many companies, a shrinking middle class means a shrinking top line, as their traditional consumer base migrates to the lower end of the market. For 2011, it all added up to $4.8 A focus on innovating consumer experiences, not company products. Census Bureau, a record 46.2 But not for the J.M. Smucker Company.
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