Remove 2011 Remove Innovation Remove Marketing Remove Time to Market
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096: Bringing the Lean Startup into Your Organization: Leadership in the Age of Uncertainty | with Jeff Dyer

Engaging Leader

Maybe you’ve tried to bring the idea to life, only to have it turn out to be an expensive, time-consuming failure. The new book The Innovator''s Method: Bringing the Lean Start-up into Your Organization, by Nathan Furr and Jeff Dyer, is a leader’s guide to validating new ideas, refining them, and bringing them to market.

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India Remakes Global Innovation

Harvard Business Review

In 2008, Dr Reddy's acquired Chirotech, Dow Chemical's R&D unit, for $32 million, and in April 2011 relocated it to a new 33,000 sq. Dr Reddy's plan is to leverage Chirotech's scientific capabilities to optimize drug development processes, thus lowering manufacturing costs and speeding time-to-market. Cambridge, U.K.

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What BMW’s Corporate VC Offers That Regular Investors Can’t

Harvard Business Review

Gimmy’s task was clear but highly demanding: to reimagine the way BMW innovates. At the time, BMW had no dedicated, company-spanning unit to leverage the creative power of startups. To fill the void and build such a new BMW startup unit, Gimmy partnered with an experienced innovation manager from BMW, Matthias Meyer.

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Building a Software Start-Up Inside GE

Harvard Business Review

CEO Jeff Immelt declared in 2011 that GE needed to become a software and analytics company or risk seeing its hardware products become commodities as information-based competitors took over. Bill Ruh was selected in 2011. A design studio is geared for collaboration and innovation work with customers and partners.